Theory and practice of agenda setting: understanding media, bot, and public agendas in the South Korean presidential election
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Theory and practice of agenda setting : understanding media, bot, and public agendas in the South Korean presidential election. / Zhang, Menghan; Chen, Ze; Liu, Xinyan; Liu, Jun.
I: Asian Journal of Communication, Bind 34, Nr. 1, 2024, s. 24-56.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - Theory and practice of agenda setting
T2 - understanding media, bot, and public agendas in the South Korean presidential election
AU - Zhang, Menghan
AU - Chen, Ze
AU - Liu, Xinyan
AU - Liu, Jun
N1 - Publisher Copyright: © AMIC/WKWSCI-NTU 2023.
PY - 2024
Y1 - 2024
N2 - Social media not only changes the traditional communication environment, but also introduces new modifications to agenda setting. With the increasing use of social bots in public opinion manipulation and political election interference, whether they can participate in or influence agenda setting has become an urgent concern. Currently, there is limited literature focusing on engagement in agenda-setting for social bots agenda setting. This paper examines the content of social media discussion related to the South Korean presidential election, identifies the presence of social bots, and explores the relationships between media agenda, bot agenda, and public agenda from the perspective of agenda setting. The study found that although the primary agendas of the media, social bots, and the public are not identical, they are interconnected. Furthermore, the media agenda does not precede the bot agenda and the public agenda in terms of timeliness, and chronological order is only observed between social bots and the public.
AB - Social media not only changes the traditional communication environment, but also introduces new modifications to agenda setting. With the increasing use of social bots in public opinion manipulation and political election interference, whether they can participate in or influence agenda setting has become an urgent concern. Currently, there is limited literature focusing on engagement in agenda-setting for social bots agenda setting. This paper examines the content of social media discussion related to the South Korean presidential election, identifies the presence of social bots, and explores the relationships between media agenda, bot agenda, and public agenda from the perspective of agenda setting. The study found that although the primary agendas of the media, social bots, and the public are not identical, they are interconnected. Furthermore, the media agenda does not precede the bot agenda and the public agenda in terms of timeliness, and chronological order is only observed between social bots and the public.
KW - Agenda setting
KW - general election
KW - political communication
KW - social bots
KW - social media
KW - Twitter
U2 - 10.1080/01292986.2023.2261112
DO - 10.1080/01292986.2023.2261112
M3 - Journal article
AN - SCOPUS:85178426888
VL - 34
SP - 24
EP - 56
JO - Asian Journal of Communication
JF - Asian Journal of Communication
SN - 0129-2986
IS - 1
ER -
ID: 389401563