One of the central interests of media and communication research is how technologies and communication media are involved in social and cultural change. Often such studies are rather one-sided because they disregard questions of continuity, which can lead to inadequate analyses and exaggerated claims of change. Three categories of reasons for this bias towards change are identified through a literature review. Crucially, since continuity remains an undervalued concern, we lack sophisticated theorizations and analytical approaches to study it adequately. In response, this article presents a taxonomy of continuity based on a thematic analysis of 74 articles in leading communication journals. The five observed dimensions of continuity offer scholars the vocabulary and a conceptual framework to study continuity more systematically as a complex and multi-dimensional issue. This contribution serves as a starting point towards building a theory of change and continuity, and suggestions for necessary future work are given.