Friction Interventions to Curb the Spread of Misinformation on Social Media
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Friction Interventions to Curb the Spread of Misinformation on Social Media. / Jahn, Laura; Rendsvig, Rasmus Kræmmer; Flammini, Alessandro; Menczer, Filippo ; Hendricks, Vincent F.
I: arXiv preprint arXiv:1908.00605, 2023, s. 1-17.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning
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TY - JOUR
T1 - Friction Interventions to Curb the Spread of Misinformation on Social Media
AU - Jahn, Laura
AU - Rendsvig, Rasmus Kræmmer
AU - Flammini, Alessandro
AU - Menczer, Filippo
AU - Hendricks, Vincent F.
PY - 2023
Y1 - 2023
N2 - Social media has enabled the spread of information at unprecedented speeds and scales, and withit the proliferation of high-engagement, low-quality content. Friction—behavioral design measures that make the sharing of content more cumbersome—might be a way to raise the quality of what isspread online. Here, we study the effects of friction with and without quality-recognition learning. Experiments from an agent-based model suggest that friction alone decreases the number of posts without improving their quality. A small amount of friction combined with learning, however, increasesthe average quality of posts significantly. Based on this preliminary evidence, we propose a friction intervention with a learning component about the platform’s community standards, to be tested via a field experiment. The proposed intervention would have minimal effects on engagement and may easily be deployed at scale as it does not require labeling of content or detection of badactors.
AB - Social media has enabled the spread of information at unprecedented speeds and scales, and withit the proliferation of high-engagement, low-quality content. Friction—behavioral design measures that make the sharing of content more cumbersome—might be a way to raise the quality of what isspread online. Here, we study the effects of friction with and without quality-recognition learning. Experiments from an agent-based model suggest that friction alone decreases the number of posts without improving their quality. A small amount of friction combined with learning, however, increasesthe average quality of posts significantly. Based on this preliminary evidence, we propose a friction intervention with a learning component about the platform’s community standards, to be tested via a field experiment. The proposed intervention would have minimal effects on engagement and may easily be deployed at scale as it does not require labeling of content or detection of badactors.
UR - https://arxiv.org/abs/2307.11498
U2 - 10.48550/arXiv.2307.11498
DO - 10.48550/arXiv.2307.11498
M3 - Journal article
SP - 1
EP - 17
JO - arXiv preprint arXiv:1908.00605
JF - arXiv preprint arXiv:1908.00605
ER -
ID: 374172879