The article discusses - based on neuroscience and cognitive science - how the aesthetic experience of films depends on the brain's architecture and the mental flow called the PECMA flow. It describes how the flow from (visual and acoustic) perception of the film, via emotional and cognitive processes in the brain to simulated motor actions provides a series of options for aesthetic effects by the film's control of focus; focus on different steps in the flow will evoke different effects. The article further describe how shift of focus control experience of reality status, that is, whether something is real or mental

Keywords: Film aesthetics, neuroaesthetics, cognitive film theory film emotions