Two film producers and sustainable screen media experts, Ronny Fritsche and Ege Heckmann, will give talks and two hands-on workshops for students to ensure a direct impact through practice.

The significant environmental impact of screen media production, characterized by a substantial carbon footprint, high energy reliance and heavy waste output, presents a critical challenge for the European film industry. Simultaneously, sustainability initiatives are often viewed as potential impediments to the efficiency and cost-effectiveness of screen media production processes. In response to these challenges, we are launching a comprehensive initiative titled The Show Must Go Green, exploring the European practices and policies that address the environmental crisis within the European film industry.

Ronny Fritsche is a Swedish producer and sustainability expert within the film and television industry. He plays a pivotal role in assisting various stakeholders, including financiers and production companies, in integrating sustainability into their operations. Ronny Fritsche has spearheaded the development of a comprehensive green toolkit aimed at fostering environmentally friendly practices throughout the industry. Additionally, he serves as the Swedish representative of the Nordic Eco Media Alliance (NEMA), a pan-Nordic organization dedicated to promoting and advancing sustainable development initiatives across the Nordic region.

Ege Heckmann is the founder of Produced by, the pioneering Danish production company that spearheaded sustainable filmmaking practices. His groundbreaking initiatives have significantly influenced and advanced sustainability standards within the Danish film industry. Ege Heckmann’s expertise and firsthand experience have made him a key figure in the Nordic countries’ cultural sector. He currently serves as the Danish country manager of the Green Producers Club, where he continues to champion environmentally responsible practices in film production and beyond.